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Former rivals Paul and KSI fought one another in an amateur boxing bout in 2018. The fight was called a draw. Matchroom Boxing's Eddie Hearn liked what he saw from a marketing perspective and gave them a chance. The two competed in a professional match in 2019. KSI beat Paul via split decision. PRIME Hydration: Naturally flavored beverage with 10% coconut water, BCAAs, antioxidants, and electrolytes. It is for refreshing, replenishing, and refueling.

PRIME will become the Official Global Sports Drink of UFC, providing the largest new entrant into the beverage industry with a wide range of integrations into key UFC assets, including every UFC Pay-Per-View and Fight Night, highlighted by broadcast features and never-before-seen branding inside the world-famous Octagon. Through UFC’s far-reaching global footprint, PRIME will have significant brand visibility within an estimated 900 million TV households in 175 countries that receive UFC’s broadcasts.

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This partnership enables us to tap into UFC’s fan base and reach a massive global audience across multiple platforms, giving us the ability to flex our marketing muscles and prove we are a dominating force in the industry," KSI said. Logan Paul and KSI's sports history Prime Hydration contains 10% coconut water, electrolytes, B vitamins, and BCAAs, and has zero sugar or caffeine with each bottle, containing around 20 calories. The drink is gluten-free, vegan, soy-free, Halal (Arabic for permissible), and only PRIME Energy is certified kosher. What are Prime products?

PRIME will also be named the exclusive Presenting Sponsor for all UFC Pay-Per-View weigh ins, providing PRIME key brand placement during the UFC fight week event that highlights the importance of proper hydration. UFC will also provide PRIME with branding opportunities within UFC’s state-of-the-art Performance Institutes in Las Vegas and Shanghai, as the beverage company will be named an Official Partner of UFC Performance Institute and will become the Presenting Sponsor of the Performance Institute’s Hydration Stations.Outside of events, there will be branding opportunities within the UFC's Performance Institutes in Las Vegas and Shanghai. A charitable youth program will be created, as Prime will be the official Presenting Partner of the UFC Foundation, an officially recognized 501(c)(3) non-profit organization. We’re excited to name PRIME the Official Sports Drink of UFC and an official partner of the UFC Performance Institute,” said UFC President Dana White. “Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market. With their massive social media following and UFC’s global reach, we’re going to get the PRIME brand in front of hundreds of millions of fans all over the world. Whether you’re a professional athlete or if you just love working out, PRIME should be your first choice for a go-to sports drink.” PRIME will make its UFC debut around UFC 284: MAKHACHEV vs. VOLKANOVSKI , which takes place this Saturday, February 11, at RAC Arena in Perth, Australia. In the main event, UFC featherweight champion and No.1 Men’s Pound-for Pound, Alexander “The Great” Volkanovskiwill take on newly crowned UFC lightweight champion, Islam Makhachev in a five round championship bout.