About this deal
LONDON - Nestle UK has abandoned Nescafe Hot When You Want, its self-heating coffee in a can, because it failed to get hot enough in cold weather.
Aventura is a product for the pioneer, explorer, wanderer, individualist, and quester, seeking the freedom to embark on incredible adventures around the world and enjoy every moment along the way. Hot canned coffee has been around in Japan for years, and coffee drinkers there are managing quite nicely. Ueshima Coffee Co -- or more commonly referred to as UCC -- is considered one of the pioneers of the canned coffee movement. Enjoy these hot drinks at picnics, camping, walking the dog or fishing - even whilst you're waiting for the bus!In Japan, there is no coffee can collecting organization equivalent to the Brewery Collectibles Club of America.
Canned coffee was invented in Japan back in the 1960s and viewed as a quick and convenient way to start the day. With this in mind, RTD milk-based beverages could prove to be a significant opportunity for coffee brands in consuming markets around the world.Not to contradict him, but Japanese canned coffee is going somewhere -- and that somewhere is across country lines and into the global marketplace, including in the US.