Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

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Start with a tag line that gets to the heart of what readers are going to get out of your book. What problem do you solve? How will your readers be different after reading? Then move into 1-2 paragraphs of descriptive copy that will give the reader a better understanding of how you will achieve that outcome. The title of the book and the author's name aren't carelessly slapped onto the book's cover without any thought. The font, size, and placement of any text are key elements of book cover design — not only can it be used to catch a reader's eye and guide them to the most essential information. That's why the names of well-known authors are often more prominent than the title of their book, while debut authors will put more focus on an intriguing title. Cover by Reedsy Designer Vanessa Mendozzi The award-winning, #1 New York Times bestselling author R. F. Kuang’s latest novel Yellowface was one of 2023’s most-anticipated releases. The novel follows struggling author June Hayward. When her ‘friend’ Athena Liu, a literary star, dies in a freak accident, June is left with Athena’s newly finished manuscript. June steals the manuscript and passes it off as her own and the book becomes a fascinating examination of cultural appropriation and representation. If you are looking to become a recognized expert and influencer in your field, your goal is to make your ideas stand out. But how do you make that happen? Dorie Clark’s book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It is one of the best resources I’ve come across on this topic. It reads like a how-to guide for developing and promoting thought leadership.

How to make your book stand out is really important, but you don’t want it standing out for the wrong reasons. For instance, you don’t want to take away from the information or making it harder to physically read. Because of these promotional efforts, the book has been extensively fea tured in popular literary media, including Steve Wright’s BBC Radio 2 Book Club , and Sara Cox’s Between The Covers. Plus, in America, the book was selected for the Good Morning America Book Club .The description is important because, in many cases, it is the ultimate factor where readers decide whether they will read your book or not.

In today’s crowded marketplace, having a great résumé or business idea is not enough to be successful. In Stand Out, Dorie Clark clearly and powerfully teaches you how to become a recognized expert in your field, leading to more opportunities, income, and impact in the world.” Enter the name you want your book to publish under. You can use any Pen name if you wish to, but it should be the exact name you will use on your book cover.

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There aren't really any hard and fast rules — the author's photo and bio are the most common choices for the flaps, but they can also house a book's blurb or some testimonials. Particularly if you suffer from arthritis, you may notice you get joint pain in your wrists when holding books for a long period of time. This can be alleviated by using a book holder. Present your description like a sales pitch or advertisement, rather than a flat outline of your book. With DRM turned on, people can lend the book to others for a limited time through Kindle’s lending system. However, they can’t keep it. Social media improves an author’s network by connecting them with fans, professional colleagues, and the literary community. It enables authors to become more engaged with their readers and understand them. It turns out to be a big benefit, particularly for writers who have drifted into a solitary lifestyle.

If you’ve read a book that was harder to read than normal, you’ll probably find it was because the font was a san serif font (no curly cues). You probably didn’t know why it was hard but trust me, it is, so don’t try and make your book look ‘different’ by choosing this style of font as most readers will struggle with the content. Spend some time to craft your interesting and eye-catching book description. Make your manuscript stand out to your readers and drive them to acquire your book. Write it nicely. Pro-TipUnless you already have a long line of buyers lined up to buy your book, you will need a marketing strategy prior to publishing, especially if it’s a non-fiction book. Think about a book title that you once were attracted to. Think about why that title was attractive to you, and use that method to create your own title. You can use the alliterations app to make your one easy to read and remember.

Remember, your book’s title and subtitle needs to be magnetic enough to compete. 4. Enter the Author’s Name

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Now that you have been through all the publishing process and your book is finally published, it’s time to face competition in the market. Your author branding is a living, dynamic tale that expresses what distinguishes your work. It is an unspoken guarantee to your readers of what they may expect from you on a constant basis. Method # 4 Create a Following on Social Media If you want to be considered seriously as an Author, don’t hesitate to hire a professional designer and listen to them. I will say that this is clearly written in an almost textbook style and very practical. However, the examples were boring. And the whole thing is just tedious.