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Posted 20 hours ago

Reebok Men's UFC Fight Night Authentic Gladiator Short

£78.5£157.00Clearance
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About this deal

According to the release, the new uniform deal “will result in across the board increases for all athletes effective April 2021. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program," Dana White said in the same statement. The UFC's apparel deal with Reebok runs through March 2021, but the company will stay on as the UFC's official footwear brand through the end of next year, according to a release.

VENUM combined the lateral slits of Muay Thai shorts, the compression technology of grappling gear, and specific fits like the gladiator cut inspired by kickboxing gear. The Fight Night shorts will be incredibly light and comfortable, providing a second-skin-feel thanks to their "featherweight" microfiber material. VENUM's rich understanding of a UFC fighter’s unique needs during training and competition will be present throughout the entire product line, including the Fight Week apparel and Fight Kit. The UFC partnering with Reebok six years ago was a significant change in aesthetics and finances for fighters, who previously were able to wear their own gear with their own sponsors in the Octagon. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.

On top of that, there was concern that every fighter wearing the same uniform would strip the sport, which has its fair share of over-the-top characters, of its individuality. VENUM is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world.

The goal is to offer the possibility for the athletes to adapt their apparel to their own style of fighting. Joining UFC as their official outfitting and apparel partner means a great deal to the Venum team," Franck Dupuis, Venum's Founder and CEO, said in a statement. Founded by Franck Dupuis in 2006, Venum has previously sponsored UFC fighters like Jose Aldo, Lyoto Machida, Miesha Tate, 'Shogun' Rua and Fabricio Wedum.I just think the timing on this thing couldn't have been any better, they're a great company, they've invested in this, and I love it. Under the contract, fighters were paid a certain amount for every event they competed in as per their experience and royalties for the sale of their official UFC merchandise. We’re pleased that Reebok will continue with us as the official footwear provider of UFC through 2021," said Dana White in a statement in July, 2020. Bridging the gap between the city and slopes, this partnership seamlessly blends Reebok's urban energy with Spyder's mountain-ready functionality, resulting in a collection that effortlessly transitions. VENUM [UFC - Official Partner] fight kits are going to be the best quality MMA gears and apparels mainly designed and evaluated according to the needs of UFC fighters competing inside the OCTAGON.

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