Royco Mchuzi Mix Beef Flavour 200g

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Knorr cubes are the one people demand for. It is quite obvious. Maggi is no longer what it used to be and change is constant in life so most people decided to buy the one that would favour them,” explained a retailer in Port Harcourt who gave her name simply as Bridget. Separate the mixture into six individual portions and place those portions in the center of each banana leaf. Joy Imaga another retailer in Lagos said, “I sell more of Knorr Cubes followed by Royco, Maggi and Doyin. The people that buy more of Maggi are the Hausas that sell suya because that is the maggi they use for their sauce.” Jennifer Oseme from Lagos said, “Knorr is the maggi for me. The crayfish taste is the reason I buy it more. I use knorr ultimately because it gives me a better taste. It’s meatier and tastier than the rest.” The makers of Maggi, in an ongoing effort to constantly improve the brand and make it tastier, healthier, more affordable with better nutritional value, and more appealing to customers, launched a new food seasoning cube, the “Maggi Naija Pot” into the market. It recently released a video ad which shows a young woman switching roles from making presentations in the boardroom to cooking in an ultra-modern kitchen which has sparked divergent opinions among Nigerians. Onga ’s fight for a space in the cube market

Royco Cubes Beef Flavour - 40 Cubes - Greenspoon Royco Cubes Beef Flavour - 40 Cubes - Greenspoon

We use knorr cubes for our cooking because of the flavour and the taste which we don’t get from other cubes. Maggi is full of salt but Knorr is perfect for our meals,” Stella Ike, a cook in a big restaurant in Lagos said. Gift Waribo from Port Harcourt said, “I have been using Maggi for over twenty years. Maggi is it for me any day because of its long time trust and reputation.” It, therefore, has a market positioning to cater to people who do not mind spending more on seasoning. Besides, Knorr seasoning mixes (in powder form) are not easy to find in retail stores. O ne of the most important intricacies is seasoning. They are condiments added to food to get a particular flavour that enhances the taste or complement the food. The taste of the pudding is in the eating and a cook is only as good as the seasonings they use in food preparation. This goes to show how important getting the right seasoning is. Today, due to the great amount of time and labor required to prepare luwombo, it’s made less frequently inside the home.OPINION POLL: What is your most preferred food seasoning in Nigeria? #maggi? Stc? Retweet after voting and comment with #nairametricspolls

Seasoning cubes are setting the Nigerian food market on These Seasoning cubes are setting the Nigerian food market on

Ugandans find themselves wanting to partake it in and uplift Ugandan culture and tradition. Food plays an important role in this. Take hold of the edges of a banana leaf and gather them together, creating a pouch to hold the mixture.Glory Uwana from Akwa Ibom said, “I do not see much difference in all the seasoning cubes. I buy Knorr for no particular reason. Maybe I like it because it has two cubes in one.” Mrs. Caroline, a housewife, revealed that she switched over to Knorr from Maggi due to the salty nature of Maggi. She added that Maggi made her miscalculate the amount of salt to add to her cooking. Over the years, food seasoning has formed a very important aspect of cooking. Even before the introduction of modern food seasonings in cube and powder forms, there have been several local seasonings, such as Iru, Ogiri, and Dawadawa— all of which still feature in most Nigerian cooking pots till today.

Royco Chicken Flavored Seasoning 460g - ID Royco Chicken Flavored Seasoning 460g - ID

The two major brands in the food seasoning market in Nigeria today are Maggi and Knorr. Even with the introduction of new seasonings into the market, these two brands have continuously battled for the No.1 spot in Nigeria’s food seasoning market. According to BGL Research and Intelligence, one of the foremost investment banking companies in Africa, the seasoning sector is worth N14.7 trillion and the total national demand for various types of food condiments and seasonings at 5,475 tonnes per annum. I use Knorr for all my cooking. It is not as salty as maggi. It gives flavour to my food,” said Umoren Ime, a lecturer in Lagos. The cube I use depends on what I’m cooking. If its soup, I use Knorr but for stew, I use Maggi star. These days Maggi is becoming too expensive so Knorr is becoming even a choice for both dishes,” Susan Oyetunji from Ogun state. With the cube seasoning market growing daily, Promasidor has taken a bold step to dare dominant brands by creating the cube form of its Onga seasoning powder. The race for leadership in recent times has become stiffer among brands and every brand is tightening its belt to avoid a slide in market share with the entry of Onga cube.

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The seasoning cube people request for more here is Maggi. They say the taste has remained consistent over the years and that is the seasoning I use as well so I know better. I still get customers who ask for other cubes but more ask for Maggi cubes.”