Thatchers Gold Cider, 500ml

Product Information

Last year, apple cider represented 73.5% of draught sales (versus 72.5% in 2020), while draught fruit-flavoured variants lost significant share. Overall, apple cider represents more than a 60% share of on-trade sales.

Thatchers Haze, which was a new entry last year, rose up the list from tenth to seventh and was the only brand to experience a rise in sales. If blood glucose levels rise above a certain level, sugar is lost in the urine leading to weight loss and dehydration. Westons said: “The year of the apple is upon us and it is premium and crafted apple ciders that will be the driving forces for growth in 2022, as on-trade outlets ready themselves for a continued rebalancing of value and volume sales, which will swing further in their favour over the next 12 months.”Because glucose can’t enter muscle and fat cells properly, cell metabolism also becomes abnormal, and this can contribute to rising blood pressure and cholesterol imbalances. Gold sets the standard for discerning drinkers. We’ve perfected it over generations to become the apple cider others aspire to be. Given the theoretical task of putting three types of cider on at a pub, The Ciderologist is keen to explain his decision in choosing an ‘eastern counties-style’ line, a ‘western counties-style’ option and a flavoured cider too. However, some 79% of cider drinkers are very quality-led, highlighting the importance of good-quality cider and communicating this to consumers. Compared to the typical alcohol drinkers, cider drinkers are more likely to be value-led and health conscious. While quality must not be compromised, it’s important for cider brands to be ensure they are considered good value for money, according to Lumina. Additionally, since cider drinkers are more likely to be health conscious, there is scope for more ‘healthy’ low-calorie cider options. He says: “I would go for a cider that’s been made with eating apples/dessert apples, which is sometimes called an ‘eastern counties-style’ of cider. Often, it’s quite good to do an analogy with wine because we are talking about a fruit fermentation so this one would be a little bit more white wine-esque. For a white wine drinker, this would be an easy substitution for somebody who doesn’t like beer but doesn’t want to have the high alcohol of a wine go to one of these lovely light, clean, crisp, fresh, acid-driven ciders. Something from Kentish Pip or Nightingale, or something like that, would be absolutely fantastic.

After years of robust growth, draught fruit cider plateaued in 2020 and then, in 2021, it slipped into decline,” explains Tim Williams, insights and innovation manager at Westons Cider. “It’s possible that interest in fruit cider has simply hit a natural ceiling. Equally, the growth of authentic apple serves indicates cider drinkers are increasingly getting behind the traditional products that have always been at the heart of the category. And finally, Westons says outdoor occasions have gained prominence over the past two years as outlets have invested in improving outdoor spaces. Drinkers who choose venues for their outdoor areas tend to be less sensitive to price, so there’s opportunity to grow value sales via trade-up options.

Units in other ciders

He explains: “What I would really like to see is people being given the opportunity to have trials with cider and for them to explore the full opportunity. I would invite pubs to host cider festivals, whereby pubs can undertake a little bit of trial with their consumers with a range of these ciders to see which ones they enjoy. Thatchers Blood Orange Infused Cider. 4% abv. Tapping into one of the biggest flavour trends in food and drink this year, Thatchers Blood Orange, is our brand new citrus infused flavour. Option two would be a classic ‘western counties-style’ of cider. This is a cider made with specific varieties of apple that have been grown for centuries for the sole purpose of making cider. They contain large quantities of tannin, like you would get in a red wine but it’s not to the same extent of that but it does provide some mouthfeel, structure, boldness and some mouth-drying sensation called ‘astringency’. This is what people will call a quite dry cider. These are classic to Herefordshire, Somerset and Devon, and these are the apples that the likes of Westons and Thatchers use but they dilute their ciders so they’re sort of lightweight and gentle but you could have some more robust and full-bodied cider. Although it’s great to let loose and enjoy those long summer evenings, it’s important for people to be aware of how these habits can impact glucose levels and that if left undiagnosed, diabetes can be dangerous.

Made to measure– Thatchers new bespoke harvester cares for the apples". Farming Monthly. 18 July 2012 . Retrieved 22 January 2013.

Final Thoughts on Thatchers Gold Medium Dry

Meanwhile, premiumisation continues to reign supreme and in 2021 share continued to move from mainstream to more premium brands (47.8% up from 44.4% in 2019). Premiumisation remains a driving force with consumers drinking less but better quality. Cider volume is expected to recover in 2022 to near 2019 levels with value growth predicted for both on and off-trade channels. As summer approaches, ciders are always popular at pubs and Cook recommends potentially hosting cider festivals, which could be the method of drawing craft beer drinkers into the cider category.

Premium draught apple cider now accounts for more than one quarter of all draught cider sales (source: CGA data for Total GB On Trade, 52 weeks ending 29/01/22, Value Sales). To help outlets make the most of this opportunity, we expanded our premium offering further last year when Sharp’s Brewery collaborated with the Aspall Cyder House to launch Sharp’s Cold River Cider – a 4.5% ABV medium-dry apple cider with a light, crisp, and moreish flavour.” We’ve reached peak craft beer… we’re probably already on the other side and those drinkers are going to need something different to keep them drinking through the lines. And this is where craft cider has the opportunity. So go for keg cider, go for true craft cider, have a cider festival, try some of these new great ciders see what people like.” Thatchers says its Haze and Gold variants are leading the way and extolled the virtues of its 3 in 1 Fusion Font that features Dark Berry, Cloudy Lemon and Thatchers Blood Orange flavoured ciders. After discussions with cider producer Crafty Nectar, the businesses made Crafty Nectar 0.5 – a Somerset cider using West Country apples that it claims is a medium-sweet, zingy cider that it believes is the first alcohol-free cider to be available to the on-trade on draught and it could fill a space in a pub operator’s fridge through its 330ml and 500ml bottles.Following the explosion of alcohol-free beers into the market it became inevitable the next innovation was likely to be a premium alcohol-free cider,” says Tom Ward, founder and chief executive of alcohol-free drinks retailer Wise Bartender. Thatchers aired on national TV with Time Stops in 2015, with the concept of showcasing the 12:30pm tasting that happens every Friday at Myrtle Farm, claiming the cider isn’t released until Martin Thatcher has tasted each batch after arriving in a balloon. [12] [13] See also [ edit ] Haze came into the world smiling – a perfect twist of ancient and modern. Traditional ciders were always cloudy, while contemporary drinkers love a refreshingly sweet, crisp finish. This premium Somerset blend creates that balance perfectly.