Fila Men's F-13 M Fashion-Sneakers

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Fila’s ambitions initially center around producing quality wears for the founders’ fellow citizens. The small town of Biella holds a special place in its heart for the Italian brand, even after its transfer to Korean holding. That love, that ambition to live up to lofty standards seems often to remain with brands. It guides their future, all the way from their past. The history of Fila is no different.

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That stretch of time sees massive success as the years go by with the family brand managing to maintain a focus on the highest quality standards. For the purposes of understanding the company’s history, this is also an important time for Fila’s transition into a more specific section of the global sportswear market. New LeadershipPouring investment into tennis sponsorship is almost a no-brainer. Yet, Fila makes sure to make quite the splash in this effort. Status Quo

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As such, this collection introduces to tennis a splash of color and flamboyance. Importantly, the whole collection features in relatively conservative finishes. Additionally, a lot of these Italian brands start out in a relatively remote part of the country, passionately crafting wears and goods for the people around them. He effectively makes it ok to be bold and stylish in the perhaps the world’s most elitist sport. Fila has a big part in that happening. The White Line collection brings enough to this effort to inspire even wilder success throughout the 1970s. He is paid very handsomely, of course. But, it’s easy to see why Fila saw him as worth every bit of that fee. In the 70’s, Borg represents a time of rising popularity for the sport, critical to the history of Fila You know that over stuffy elitism we alluded to before? The tongue-in-cheek nature of this collection is evident from its name. Anyone who knows what the Fila logo looks like understands that limiting to White isn’t quite the brand’s style.The early 1970s see Frachey hit the ground running. Fila makes their entry into major sports endorsements by taking on the tennis world. Choosing this route as your entry into the sportswear world makes a lot of sense for a few reasons. Of course, the numbers only get wilder from there. After decades of massive sales numbers, the staff total climbs to over 250 people. More importantly, Fila works their way to revenues numbering in the equivalent to nearly a billion euros. It seems like a good number of Italian footwear and clothing names originate from identical roots. Now, we don’t mean they necessarily come from a specific region, but more of an idea. That idea revolves around stressing high quality and considerate design. Borg’s appearance means a lot to the visual development of the sport. His combination of undoubtedly European styling and the clean reputation contributes a special presence to the game.