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One thing we've learnt, specifically producing a physical product, is that every day is a disaster," Teddie added. Most brands don’t use this process because it’s far more expensive. “It's much cheaper to use lower–quality ingredients, and use additives to change the flavor and make it more palatable,” Teddie explains. A friend mentioned that matcha was caffeinated and it had loads of other health benefits. Obviously, this sounded way too good to be true but when I did try it, it really had a almost life changing effect on me." Part of their commitment to supply chain transparency also includes being Rainforest Alliance certified, which means that independent third parties audited their supply chain and determined that the product was produced according to “the three pillars of sustainability: social, economic, and environmental.”

Marisa added: "We want to be the largest natural energy and matcha brand globally. We're already making strong moves and already available in nine countries."JD: You recently received GBP50,000 from the UK investor TV show Dragons’ Den. What’s that cash being used for and any plans for further funding rounds? All drinks are less than 60 calories and abundant in naturally occurring amino acids, antioxidants, vitamins, and minerals. Mr Levenfiche, also 25, added: “It’s a massive risk to appear on national television. You don’t know how you’ll come across. You might forget figures, and taste is subjective.” Being chosen to be featured on Dragons’ Den early into our journey as a business, and ultimately securing five offers, high-profile investment and mentorship is testament to the crucial need that PerfectTed fulfils,” co-founder Marisa Poster said.

We produce in Devon. We’ve been there from the beginning, they’ve scaled up with us and they’re incredible partners. JD: Where is currently your biggest market and which consumers are you targeting? On top of focusing on simple ingredients, PerfectTed also prioritizes transparency and sustainability in its business model—starting with its supply chain. Typically, a café would buy matcha from a domestic wholesaler, who had bought the product from a wholesaler in Japan. This multi–step chain often means less money for the farmer who originally grew the tea leaves, and it creates a disconnect between the business and suppliers that makes it difficult to verify ingredient quality. Marisa Poster, and brothers Teddie and Levi Levenfiche met at Ivy League at the University of Pennsylvania. But we had put a ton of money down to launch the drinks at the London Coffee Festival as an alternative to coffee. We had no other option but to use the larger tank, which would produce about ten times the volume of the trial tank. So, it was pretty daunting and very overwhelming at the time but we were able to navigate it and got through it.MP: We were actually meant to be making the drinks for the first time ever with our commercial recipe in a small sample tank and the tank set on fire and was out of commission for about two-and-a-half months. MP: It’s really to help the brand and help gain brand awareness. We’re now starting to work with Steven Bartlett and his team. They’ve been amazing. There are really experts in building brands and helping other brands gain awareness.

So, we knew we wanted it to be a human name. We wanted it to be relevant to one of the founders. Teddy is my co-founder, Ted, Teddy is a gender-neutral name and everyone kind of knows a Teddy and we felt it was really a play on words for perfected and perfect ten. The caffeine from green tea lasts 4 to 6 hours, versus 1 to 2 hours from coffee or other energy drinks; the l-theanine in matcha regulates the absorption of caffeine into the body, helping to avoid the jitters and post-caffeine crash.

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I thought it would help increase my mental alertness and just give me consistent energy levels throughout the day, but I often found I was just experiencing horrible side effects like jitters, crashes, exacerbated anxiety symptoms. Dealing with manufacturing issues really early on, we have an amazing partner but sometimes you can’t get ingredients or there is a fire in the factory, which we genuinely had a week before we were meant to go into our first-ever production round. JD: A fire in the factory? Full of beans and youthful energy, founders Marisa Poster and Teddie Levenfiche served up their matcha energy drink brand PerfectTed in the den. It was a clean sweep for the founders, who received offers from all five dragons, with Steven Bartlett and Peter Jones winning the negotiations.