Jatt Life Vodka

Product Information

Jatt Life markets itself as a high-end aspirational brand and began its rapid rise during 2020 by embarking on a social media campaign featuring supercars, glamorous locations and a host of celebrity influencers, including stars from The Only Way Is Essex and Ibiza Weekender – and has since featured on Sky TV and in Vogue magazine to name a few. It’s a huge undertaking and we’ve made an incredible start, but bringing Chris and Tom on board is a game-changer for Jatt Life, because their expertise and experience is unrivalled when it comes to turning brands like ours into world-leaders.” I noticed it when I had my first two daughters, Nimran, who’s five, and Harnam who will be four today (IWD). People would rub my shoulder in sympathy, they wouldn’t congratulate me, and they didn’t visit because they felt awkward. And when I first found out I was pregnant with the twins and it was girls, I was in a pretty bad place and feeling low, not because I felt sad for myself but because I knew the comments I was going to get. If I was weaker or I didn’t have such a supportive husband and family, I could have become depressed because it’s a pressure you don’t need to have. Jatt Life is a disruptor brand but behind the imagery of fast cars, the high life and influencers there is a sound business that is being built on the strongest of foundations. The deal was signed earlier this month with the venues now serving all four varieties of Jatt Life’s five-times distilled French grain vodkas, including its flavoured products – lime zest, forest fruits and orange and pineapple.

Baz said: “We said when we set Jatt Life up that we wanted to do things differently as well as bigger and better than anyone else, and we’ve got huge ambitions to create a brand that will eventually earn unicorn startup status.

Jatt Life Vodka Details

People make these comments without even realising it. It doesn’t come from a bad place, just years of conditioning. My mum did everything for my dad; I can remember growing up, one of four sisters, and when a male cousin came into the room we were told to get up, to make him a drink… Boys didn’t have to cook or clean, but why? Baz and Sunny founded Jatt Life in early 2020 and currently produce a range of four different ultra-premium vodkas – its original silver medal-winning 40% ABV vodka, Forest Fruits, Lime Zest and Orange and Pineapple. In the South Asian community I’m from, girls are seen as inferior. Boys are celebrated, while girls are seen as a burden, bringing pressure on a family.

Fast-growing Midlands vodka brand Jatt Life has appointed one of the UK drinks industry’s most successful operators and a legal firm to help it achieve its ambition of attaining unicorn startup status. A panel of expert tasters gathered at a hotel in London to judge the vodka masters and their comments for Jatt Life’s vodka noted that it had a “a clean, neutral nose,” adding: “The palate has a delicious sweetness, with a little peppery spice and a fresh finish. The vodka market is ripe for strong growth driven by disruptor brands like Jatt Life. It is attracting a new generation of drinker who want to see some new names with big personalities offering them a quality product, which is precisely what Jatt Life is doing.”It’s hard work, and when I go out with all four people say you’ve got your hands full there. But my automatic response is if you think I’ve got my hands full, you should see my heart, it’s overflowing.

Baz said: “We’ve got some brilliant ideas for what we want to do, as well as some very exciting meetings lined up with owners of some of the country’s most exclusive bars. Everytime a person opens a bottle of Jatt Life Vodka, it feels special and we are very proud of that. The smooth top shelf vodka is a big hit with spirit-lovers. Customers adore both the artistic and eye-catching label design and the smooth taste of the vodka itself. It makes a wonderful drink for parties and impressing guests, but it is also the perfect piece for those with a taste for premium high-end vodka. In addition to vodka and whiskey, Jatt Life also offers a range of flavoured gins. These gins cater to a growing demand for spirits with unique and distinct botanical profiles. While details of the specific flavours are not provided, it's clear that the brand aims to inject creativity and quality into this category as well. The spirits industry is hugely competitive and we’ve had a really steep learning curve even without coronavirus coming along a week after we set the business up.Baz and Sunny Kooner, owners of Jatt Life, based in Kingswinford, described the accolades as the perfect reward for their hard work and ambition and a huge first step towards establishing themselves as a major brand in the drinks industry. Sunny says her heart 'overflows' with love for her daughters (Image: Copy Media) Read More Related Articles Jatt Life's primary offering is their five-times distilled French grain vodka, a testament to their commitment to quality and craftsmanship. The quintuple distillation process is designed to ensure a superior level of purity and smoothness, appealing to consumers seeking a premium vodka experience. On International Women’s Day it’s so important that people like me speak up. Women are a strong force. We should be pushing each other and building each other, and that’s the message I will give to my girls. I knew life would be amazing when I had four girls, I just wasn’t ready for the comments I was going to get. I had to build myself up for that - and I’m ready for anyone now.

It’s a huge undertaking and we’ve made an incredible start, but bringing Chris and Tom on board is a game-changer for Jatt Life, because of their expertise and experience is unrivalled when it comes to turning brands like ours into world-leaders.” Founded by Wolverhampton husband-and-wife entrepreneurs Baz and Sunny Kooner, it supplies four different flavoured vodkas and is now based in a 15,000 sq ft premises in Kingswinford, from where it will bring all of its operations, including distilling, under one roof from January next year. Jatt Life, which was only set up in March last year, has already sold more than 200,000 bottles of its vodka across the UK and in Australia, Canada and New Zealand.

Jatt Life has also taken the number of employees up to 10 with the appointment of a host of new staff including operations director Mini Uppal, sales director Raman Dhillon and marketing director Juggy Dulai. MIST is seen as an excellent fit for the brand thanks to his lifestyle which showcases the brand’s high-life image. Baz Kooner said: “We said when we set Jatt Life up that we wanted to do things differently as well as bigger and better than anyone else, and we’ve got huge ambitions to create a brand that will eventually earn unicorn startup status.