HDmirrorR Golden Wonder Awesome Oinks 25g x 36

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The frozen category – which, according to figures from market analyst Kantar, has outperformed the total grocery sector by 8% over the past year – can help consumers make mealtimes at home more special and allow shoppers to “recreate missed casual get-togethers with minimal effort”. We see increasing demand for Chicago Town’s sub-brand, Takeaway, which is loaded with toppings and features an iconic stuffed crust of fresh dough similar to high-street take-away. Golden Wonder are a crisp production company which originated in Edinburgh in 1947. Since then they have been manufacturing lots of delicious crisps, including the very first ready salted crisp. Mexican products have seen 24% growth in the last year, with meal kits and components such as tortillas driving this growth. Alves adds that while meal kits have traditionally been the stronghold of the category, 22% of shoppers will only buy the individual components.

He says: “With hospitality closed, Brits’ at-home alcohol consumption increased, with beer and lager sales growing fastest at 71%, and wine and spirits not far behind, both growing by more than 40%.” Markowski says premium beers such as Budweiser and Stella Artois consistently delivered strong value sales last year, with Stella Artois selling 527 million pints in the off-trade. Budweiser grew in volume 30% faster than the total beer category. Are there any new consumer trends that wholesalers should be aware of? How are consumers, retailers, wholesalers and suppliers reacting to the current Coronavirus crisis and what effect is this having on the grocery industry? Luxury pint tubs have been the biggest contributor to ice-cream growth, says Kat Jones, marketing manager for ice-cream at General Mills, accounting for 35% of take-home growth, with indulgent flavours such as salted caramel, cookie, chocolate and dessert flavours performing exceptionally well.Premium flavours are becoming increasingly popular among younger customers, says Toby Lancaster, category and shopper marketing director at Heineken, especially with the warmer weather and people meeting up with larger groups of friends. Making the most of this occasion is Old El Paso’s heartland, so we are ideally placed to inspire people to switch up their meals using our versatile portfolio. In lieu of physical holidaying, the ‘travel by food’ trend will also continue, and this is a space in which Old El Paso plays really well. During the summer months, there will be a rise in consumers seeking ways to recreate large family occasions at home that they have had to forego over the past year. Ice-cream is the perfect convenient treat, offers a lot of variety and is an affordable way to have a little moment of enjoyment, whatever the weather or occasion.” But retailers will need to balance out new and exciting flavours with value options, as Smith says consumers are increasingly concerned about the longer-term financial impact of the pandemic.

The alcohol category has probably benefited the most from the pandemic, with Clark McIlroy, managing director at Red Star Brands, calling it the “winner when it came to big nights in” in 2020. As a result, while overall the soft drinks category experienced value and volume declines in total convenience last year, take-home soft drinks were one of the channel’s outstanding performers, reaching a third of soft drinks sales, growing by 19%.” Alongside premium meals, shoppers will also be looking out for premium treats to round off a summer’s evening. Ice-cream is a fantastic all-rounder and the ideal treat to enjoy during a summer big night in, says Frances Booth, category marketing manager at Lotus Bakeries.One Pound Sweets takes pride in offering the best prices for Golden Wonder Awesome Oinks x4 in the market. Our commitment to affordability ensures that customers can get their hands on Golden Wonder Awesome Oinks x4 without breaking the bank. With competitive pricing and regular discounts, One Pound Sweets provides exceptional value, making it a cost-effective choice for those seeking Golden Wonder Awesome Oinks x4. It is growing ahead of the category at 11.9% in symbols and independents and continues to be a strong performer for the big night in category, with consumers trusting Chicago Town with their pizza night.” She says Häagen-Dazs became the fastest-growing luxury tub brand in convenience in summer 2020, as its tubs tap into sharing-at-home occasions while its mini cups provide “individual portion sizes ideal for those treat occasions while also catering to the mindful consumption trend”. Some shoppers will be looking to make their big nights in more substantial with the inclusion of an evening meal. Pre-pandemic data shows 60% of meals were cooked at home, says Jose Alves, senior brand manager for Old El Paso. The trend for larger formats was also visible in the soft drinks category. The big night in opportunity helped grow soft drink occasions by 15%, says Phil Sanders, out-of-home commercial director at Britvic, leading to a shift away from impulse formats to larger bottles.

As well as frozen, the world foods category has grown in the convenience sector as more shoppers cook from scratch at home. Alves at Old El Paso says this trend will continue even as restaurants re-open fully, as shoppers will be prioritising socialising with friends and family at home. She advises retailers to pair ice-cream with other big night in categories and to make their ice-cream fixture more prominent. “Visibility is key for ice-cream, so make sure shoppers know where your freezer is and display branded POS.”

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She says CCEP’s Schweppes brand has increased in value by almost one-third over the past year, with a portfolio including Schweppes Classic Tonic, Schweppes Slimline Tonic and Schweppes Lemonade. Golden Wonder Ringos sour cream and onion, salt and vinegar and cheese and onion ARE all vegetarian. However, they all contain wheat and milk so NON are gluten free, dairy free or vegan. Our versatile portfolio combines the customisable, fun nature of Mexican food with easy convenience, providing a solution to ever-growing mealtime demands.”

She says the Chicago Town brand has also seen growth and is now the biggest frozen pizza brand in both the total market and within symbols and independent stores. You’re an early bird, and you always catch the worm. Your future prospects are probably as golden as its crispy amber crust, and you’re as warm as the delicious dough that lies beneath. For that reason, your favourite night out is probably Cheesy Tuesdays. There’s a reason these have always sold out by the time the rest of us finally get to campus, you’re one of a kind. No 8.30am goes amiss, nor does a reading ever go unread, and the silent area in the library upstairs knows you by name. Alternatively, they know you by your determined face and speedy typing. A greeting cardThis split has been driven largely by the 2.1 million new shoppers entering the brand through components this year, especially relevant as the top-up shop was the number one mission (63%) claimed within convenience store trips between October and December 2020.