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You can now explore a whole new world of adventures in this edition of Key Words with Peter and Jane, based on tried and tested methodology. Now, I love Ladybird books – and I love a good spoof. So I really wanted to like the four review copies kindly provided by Ladybird HQ. For which I am grateful, I really am. But I just can’t bring myself to like them. Play With Us; Reading with Sounds; Boys and Girls; Read and Write; Fun and Games; Mountain Adventure; The Carnival; Books are Exciting; Happy Holiday; Jump from the Sky; I Like to Write; We like to Help; The Big House; The Mystery on the Island; Adventure at the Castle; Sunny Days; Out in the Sun; More Sounds to Say; Learning is Fun; Say the Sound; Enjoying Reading; The Open Door to Reading; Easy to Sound; Let me Write; Adventure on the Island; Boxset; Fun with Sounds; Games We Like; Have a Go; Fun at the Farm; Where we Go; The Holiday Camp Mystery; Our Friends; We have Fun; Things We Like; Things We Do; Look at This; Flash Cards Read more Details
Johnson, Lorraine; Alderson, Brian (2014). The Ladybird Story: children's books for everyone. London: British Library. p.13. ISBN 978-0-7123-5728-9. As I say, the first and best known of Ladybird Reading schemes is the Key Words to Reading series, which first appeared in 1964. I believe a structured, comprehensive reading scheme on this scale this was something of a 1st in British education. The books which had been extensively read in schools before the appearance on the the scene of Peter and Jane were the Janet and John books. In origin, J & J are not from these shores. Effectively the readers were imported – via New Zealand I think, but widely used here in the late 1950s, early 1960s. The Key Words Reading scheme – or “Peter and Jane” books And suddenly it has become a green-grocer’s (who has lost the collar and tie but is resplendant with quiff and impressive sideburns) and the children have transferred their enthusiasm to apples. (Did children do that in the 70s?) This is reassuring and confidence building for the young reader – but doesn’t make for punchy prose or dynamic dialogue. Here’s an example of chit chat in the P & J household. Applicability of cancellation rights: Legal rights of cancellation under the Distance Selling Regulations available for UK or EU consumers do not apply to certain products and services.For one reason or another, people seem to mix up the characters ‘Janet and John’ with ‘Peter and Jane’. ( I think the late lamented Terry Wogan had a hand in adding to the confusion). You see the pictures on the right? Not Ladybird. The two children in the best-known Ladybird reading scheme were Peter and Jane. I just thought I’d clear that up from the start. Ladybird: A Cover Story: 500 iconic covers from the Ladybird archives. London: Ladybird. 2014. ISBN 978-0-71819-391-1. I wonder if the original target audience were aware of the nostalgic, retrospective feel to the Peter and Jane books when they first came out? This, I think, is one of the most interesting aspects of this series, because you can immediately see the point. The softly luminous, idealised pictures of Peter and Jane’s home life and activities have their roots firmly in the 1950s and before. But in her Telegraph Magazine article of a couple of years ago, Cressida Connolly makes a point that is easily forgotten. She describes these books as ‘radical’- which may initally seem an unlikely choice of adjective. These books were, she states,
Armitstead, Claire (22 September 2015). "The flyaway success of the Ladybird art prank". The Guardian . Retrieved 30 December 2015. The first book in the series, Ladybird series 641, was published in 1964, and the series was completed by the first publication of the 36th book in 1967. Over 80 million books in the series have been sold worldwide, and the books remain in print in 2012.
Perhaps t he biggest changes in the first few books are all to do with sweet consumption. Whereas the Peter and Jane of the 1960s would visit the sweet shop… English is not a purely phonetic language, so care must be taken in presenting this method to the learner. Too much emphasis on the phonetic method, especially if used too early in the reading programme, can slow down progress and harm the attitude towards reading”. (Murray, p.17) Tens of millions of Britons learnt to read with the Peter and Jane books. In her second piece for The Dabbler, Ladybird expert Helen Day examines how the books – and their revisions – reflected British middle-class life, or an ideal of it… A pparently over 80 million of us have learnt to read with Ladybird’s Peter and Jane books . And some of the books are still in print; I still see them for sale in my local bookshop. Links reading with writing and phonics. All the words that have been introduced in each 'a' and 'b' book are also reinforced in the 'c' books
In the 1960s, Ladybird produced the Learnabout series of non-fiction (informational) books, some of which were used by adults as well as children. Gani, Aisha (12 October 2015). "Ladybird books introduce Peter and Jane to hipsters and hangovers". The Guardian . Retrieved 30 December 2015. Armistead, Claire (22 September 2015). "The flyaway success of the Ladybird art prank". The Guardian . Retrieved 20 August 2016. Ladybird books were originally conceived in 1915 by a Loughborough company called Wills & Hepworth. Their ownership has changed over the years, moving to the Pearson group in 1972 and then absorbed by the publishing behemoth, Penguin in 1999. Find sources: "Key Words Reading Scheme"– news · newspapers · books · scholar · JSTOR ( March 2012) ( Learn how and when to remove this template message)
The Peter and Jane books
By August 1914, Wills & Hepworth had published their first children's books, under the Ladybird imprint. [1] From the beginning, the company was identified by a ladybird logo, at first with open wings, but eventually changed to the more familiar closed-wing ladybird in the late 1950s. The ladybird logo has since undergone several redesigns, the latest of which was launched in 2006.
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