Colgate Gum Invigorate Detox Toothpaste, 75ml

Product Information

It doesn’t contain SLS (sodium lauryth sulfate , a surfactant), which Zendium claims makes it more suitable for ‘vulnerable’ mouths. Evidence for this is mixed; SLS may irritate some, but is mostly well tolerated.

But, you can find the same or similarly effective stain-removal ingredients in cheaper products too. Our experts said there would be benefit to using this over a basic fluoride toothpaste for mild to moderate gum inflammation, but that it's probably not so different to standard fluoride toothpaste for cavity protection.There isn’t enough clinical evidence to support cannabidiol, aloe vera, or vitamin E for gum health, and as with Colgate's gum toothpaste, ‘invigorate gums’ is not a scientifically meaningful phrase. Reusable eco period products - we run through the options, potential savings and insights from users, plus see how M&S vs Primark period pants compare

But there are also plenty of marketing claims, such as ‘strengthens enamel’ and ‘prevents decay’, that are redundant because all fluoride toothpastes, regardless of price, will do these things. Hydrogen peroxide (a bleaching agent) is commonly used in whitening toothpastes, but it's a bit of a red herring as the legal limit for over-the-counter toothpastes is too low to actually affect the colour of your teeth. Colgate told us its studies on Elixir White are confidential so it was unable to provide us with any specific evidence to show it's better than other whitening toothpastes.

Already a customer?

Stain removal should be reasonable with this toothpaste (better than regular fluoride toothpaste), thanks to abrasives such as silica, and surfactants (foaming agents) including sodium lauryl sulfate and cocamidopropyl betaine, plus the addition of phosphates for tartar reduction. For serious whitening (aka a celebrity-level 'Hollywood smile'), you need to get professional bleaching treatment. Beware of attempting to DIY it and buying whitening products online - in an investigation earlier in 2022 we found some that contained dangerous levels of hydrogen peroxide. Gum health