Morrisons Naturally Wonky Potatoes, 2.5kg

Product Information

Our consumer research has found that availability of budget ranges is important to people in the current crisis. Providing more budget ranges was the top action that people wanted from supermarkets to help them save money on food and more than half (56%) of those finding their finances very difficult said that they would benefit from more budget ranges being available [ 30]. With this title, however, comes great responsibility. So, it’s not without a significant amount of research and experimentation – not to mention months of strenuous, in-depth potato eating – that I’m about to tell you the best way to make mashed potato, to get it perfectly silky and smooth and raise the bar for this most worthy side dish. In mid-large and very large stores, supermarkets generally scored well against our audit. Most budget lines from our list that would enable a healthy diet were available to consumers. To assess the local competitive environment the Proximity to Supermarket Retail Facilities domain from the Priority Places for Food Index is used as a proxy. This domain includes data on average distance to nearest large grocery store (Geolytix Retail Points v15) and the average count of stores within 1km (Geolytix Retail Points v15). A lower decile means there are relatively fewer retail facilities in the local area and thus lower local competition. We define higher competition as areas in deciles 7 to 10; and lower competition as areas in deciles 1 to 6. Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we’re not for profit and all for making consumers more powerful.

Section 3 presents our recommendations to supermarkets for how they can better support their customers through the worst food inflation in 45 years. We next examined what items shoppers were most likely to struggle to find in mid-large and very large stores. The very poor availability of budget items from our list in small stores would have distorted all our further analysis of this data, consistently dragging median availability values across stores down in a way that would not have been representative of true budget line availability in mid-large and very large stores. For this reason, we chose to exclude small stores data from the rest of our analysis, allowing us to give an accurate description of budget line availability in mid-large and very large stores. Availability of budget lines is good in high priority places, in large stores Consumers are doing their best to manage the challenges posed by rising prices. Members of our Consumer Insight panel tell us that they have been switching supermarkets, batch cooking, choosing own-brand products, and purchasing fewer fresh items to try to make their cash go further [ 2]. Make sure you stream dry your potatoes after boiling by leaving them in the colander, on top of the pan you’ve just boiled them in, with a tea towel on top. This will give a fluffier result when you mash them.This research shows that when it comes to provision of affordable ranges, supermarkets are falling short in terms of making the budget ranges they have developed available to people who have to shop in their small stores. In contrast, a range of essential budget range items were readily available in the larger stores across all four of the supermarket chains we looked at, showing that they do have a wide mix of products available within their budget ranges. Based on the mix of products that we included in our basket, it should be possible to opt for products within these ranges and be able to eat healthily. To identify store size we used the roof size as a proxy, the data for which was provided by Geolytix. Small stores have a roof size less than 280m2, mid sized stores between 280m2 and 1,400m2, large stores between 1,400m2 and 2,800m2 and very large stores over 2,800m2. For ease of analysis we then combined mid and large stores to create the mid-large category used throughout the analysis. The values reported here are medians and the boundaries are the same as used in the Priority Places for Food Index. Asda has very few small stores in the UK and so we did not include any small Asda stores in our study. The small stores referred to are made up of a balanced number of Morrisons Daily, Tesco Express and Sainsbury's Local stores (see figure 7 below). Source: Office for National Statistics. Annual CPIH inflation rate, food and non-alcoholic beverages.

For my money, you want a starchy potato. These require a lot less encouragement to break down, meaning less starch is released. The result? A fluffier mash. The varieties you should be looking for are Maris Pipers, King Edwards or Vivaldi. Food inflation is at the highest rate in over 45 years, with prices rising by 19.2% in the year to March 2023. Heat up your cream or milk prior to adding it to your sieved mash so that it will combine more easily. Almost 87,000 supporters have signed Which?’s petition so far calling on the supermarkets to take action. As part of its Affordable Food For All Campaign, Which? is holding a Parliamentary event alongside the Food Foundation on Tuesday 25th April encouraging MPs to put pressure on supermarkets to better support their customers during the cost of living crisis.All figures were subject to quality assurance to ensure accuracy and consistency of results. Data manipulation and summaries were performed using Python pandas 2.0 [ 34]. Significance testing (T-test, ANOVA, Chi-Squared) was conducted with Python Scipy 1.10 [ 35]. March 2023 survey methodology This is particularly important in those areas where people are struggling the most - and so supermarkets need to prioritise the stores that they have in high priority places, ensuring that they offer an adequate and healthy range of essential budget lines that meet the needs of the local community. The Priority Places for Food Index provides a tool to help them identify these areas where people are likely to be most in need. Peel the potatoes and cut into small halves or 1/4s. Rinse the prepared potatoes under plenty of cold water. Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day.

More generally, supermarkets need to ensure that their pricing is clear and transparent, including for promotions and loyalty card offers, so that people are able to easily compare products and decide which is the best value for their needs. However, I’ve discovered through online comments that, unbeknownst to us professionals, there are people up and down the country who like their mash lumpy. This under-represented section of the population actively chooses to resist fully mashing their spuds, preferring to give them more of a casual crush instead. We would like to thank the work of everyone at Mystery Shoppers, including the fieldworkers, without whom this study would not have been possible. Store selection criteria When it comes to achieving that perfect mash though, people rely on loads of different methods – each household has their own way of doing it.This week, StokeonTrentLive decided to put Aldi to the ultimate test to see just how much you can get for your money. As part of this, it’s essential that supermarkets provide a basic range of budget lines across their stores to support healthy choices, especially in places where people are most likely to need support to avoid poor quality diets and, as our research increasingly shows, hunger. For a slightly different - and easier- teatime option, I chose to buy a frozen cheese and tomato pizza for 66p, which would go well with chips made from our wonky potatoes in the oven or air fryer. I was also relying on the fact that most people would already have basic seasoning such as salt and pepper - and some type of cooking oil - already in their cupboards.

The first big choice that will determine the success of your mash is the variety of potato. Only last week, and even with the crown of potato royalty weighing heavy on my head, I mashed red skin potatoes that were just simply too waxy. In the end it turned out I had made – please forgive me – gloopy mashed potato. It happens to the best of us. These local areas tend to be concentrated; we found 95 Westminster constituencies where at least half of local areas in the constituency are in the bottom quintile of the Priority Places for Food Index, and 16 constituencies where at least three quarters of local areas are priority places, illustrated in Figure 3 [ 8].

I’ve found that, using a masher, it takes a lot more effort to get perfectly smooth mash. Plus, the more you have to mash to get the right texture, the greater the risk of gloopiness. And there’s still always the risk of leaving lumps behind. Place the potatoes in a large pan of cold water with just enough water to cover them. Add a good pinch of salt and bring them to the boil. Simmer for 5-6 minutes until the potatoes are cooked Where we identified systemic issues with data accuracy, we removed these instances. In the data set we excluded: As part of this work, The Food Foundation has produced a new short film about the Cost of living Crisis entitled ‘ They Know We Are Here ’ (Produced by The Food Foundation and Spark Films and shot on location in Birmingham and Solihull in March 2023)