Old Speckled Hen Pale Ale Mini Keg, 5L

Product Information

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland. After a year of experimentation, low-alcohol beer specialist Good Karma has come up with a core range focusing on British ingredients. Premium 4% lager, meanwhile, offers mainstream appeal with a distinct flavour consumers are willing to pay a little more for. It can offer a step up below the price point of a more premium beer, making it accessible.

Nose: Superb Goldings hop aroma ( considering using Goldings for a flavour addition at the end of the boil) Big changes are also afoot at Hall & Woodhouse’s Badger Beers in Dorset, which has launched a sub-brand called Outland to drive innovation. Craft beer, the most premium of all, also continues to grow as Heineken’s Beavertown and AB InBev’s Camden Town have built bridges into the mainstream and give pubs a hook to draw in a new audience and extend the offer into independent craft brands. This has been evident in the performance of Coors, which is up in value by 14.7% on pre-pandemic levels.This will be very important for us in the on-trade where keg is reaching a broader audience. Our pubs were crying out for these beers because their customers have been asking for the competition’s brands. The Promoter reserves the right to vary, amend or cancel the promotion should circumstances make this unavoidable. Premium-plus lager continues to see double-digit growth and is a big opportunity for all types of on-trade business. This now includes the innovation for the summer from Peroni Nastro Azzurro Stile Capri (4.2% ABV)​. Another big winner is stout. Its share is 1.4% up, driven by Guinness, which hit the headlines at the end of last year when it usurped Carling as the UK’s best-selling beer – though Bolton is waiting for 12 months of stats before he’ll confirm that.

We remain concerned about a cask ale market, which has lost 35% of its volume since 2014,” says chief executive Tim Dewey. “So, to protect the long-term viability of our business, we launched our first permanently available keg ale, Hopical Storm. It’s shown a strong rate of sale, and we’re now putting it into cans. There’s also a chance for the brand to tap into the opportunity that’s been opened up by craft, he believes. There’s a long-term decline in cask, down 31% in some areas, so it was time to stop and look at what we’re producing, to be more market-led,” explains marketing manager Giles Mountford. Some brewers don’t think in terms of cask and keg any more but produce a beer and consider the best way to serve it. I like that approach. It will open up the sector. There’s not a solid line between the two.” Please follow the process guidelines outlined in my post here. You will require all the equipment specified here.

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Allan Stevenson, draught quality training manager at line cleaning specialist Chemisphere, is calling on licensees to refocus their efforts on cellar hygiene, glassware and bar staff training. The decisions of the Promoter are final in all promotional matters and no correspondence will be entered into. The Promoter reserves the right to offer an alternative prize of equal or greater value in the event of unforeseen circumstances. I can attest to the validity of the above notes for the pre-1999 version. In my experience the current export version is not as balanced or as rich and comes across a little dialed down in the flavour department. Not to worry though as is what this blog is about, trying to recreate the original and sample the ale fresh as John Morland intended. The brewery is 85% of the way to zero carbon and we’ll hit 100% in a couple of years with no offsetting. All our beers are gluten-free and vegan friendly, and some are organic.” Sussex-based Hepworth & Co is best known for contract brewing for other companies, indeed contract brews account for 70% of its production. But now you could start to see its own beers taking a higher profile with a new look for its brands.

Contract brewing is flying for us, but we want to do more of our own beers this year,” declares head of sales and marketing Dave Paterson. “You have to find your niche these days, though. We’ve been looking for a hook – and we think we’ve found it in that we’re so environmentally friendly.Greene King pubs are located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country A brand audit last year produced clear messages – there’s an image barrier, an assumption that cask is for older people, is old fashioned, heavy. It’s seen as just a sea of brown. We have to be more appealing to bring new people into the category. That’s where Outland came from.