CleanCo Clean G Non Alcoholic Gin Alternative, 70cl

Product Information

For him, being 0% rather than 0.5% or 1.2% is a key marketing advantage. “We want to offer a true alternative to alcohol for those who choose not to drink. It can be for religious, health or personal reasons that someone does not want to drink so to be 0.0% is important.” Adding ice to Clean G helped to tone down the strong lemon notes, but it also washes out the juniper notes even more. I usually like adding ice to my non-alcoholic gins, but in this case, I prefer Clean G neat.

My first impression is that Clean G gin tastes more like a shot of watery botanicals water than gin. The taste is citrus-forward with lots of dry lime. It starts off being slightly bitter from the lime before becoming more like a lime juice. Unlike non-alcoholic beers, natural flavorings in non-alcoholic spirits refer to the botanicals such as juniper, and not chemically created flavors. In the case of Clean G, some of the botanicals used include juniper, orris root, cardamom, and angelica root. Clean G is, to my tastebuds, far more like a gin, with a juniper nose and heavy citrus tang. Is it indistinguishable from the real thing? Not quite. Matthews says trying to get even close to replicating a gin, with only a fraction of the alcohol, “is incredibly complicated.” His business partner is confident that with each tweak to the recipe – and they are on their third iteration – they’re getting closer. It derives its predominant flavour from juniper berries and is a distilled alcoholic drink that originated as a medicinal liquor.CleanCo Clean G is made from: Water, Vegetable Glycerine, Natural Flavorings, Acid (Citric Acid), Preservative (Potassium Sorbate). Kantar’s analysis of shoppers’ baskets shows that 23% of all alcohol buyers also sometimes buy no-lo drinks, suggesting they are moderators. A mere 0.6% of those adult drinks buyers who buy no-lo only buy no-lo. “You can assume they are teetotallers,” says Richard Lee at Kantar. This partly explains the popularity of 1.2% spirits and 0.5% beers – most consumers are not that bothered if there is a tiny amount of non-intoxicating alcohol in their drinks. The process of making non-alcoholic gin is very similar to alcoholic gin. Both rely on the same types of botanicals which are the fruity, floral, fragrant components that make up a gin such as juniper, (the one known for giving gin its ‘ginny’ taste) as well as fruit peels, spices and herbs.

Feragaia has a six-month shelf life once open, and uses potassium sorbate, a common, odourless salt to help with preservation, along with citric acid. Gordon’s 0% spirit recommends you store it in the fridge and use within two months of opening.It features several handy options that should be easy to figure to figure out. The app offers support for Google Chrome, Internet Explorer, Mozilla Firefox, Opera ans Saferi.