$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

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Here are the examples of problems that Hormozi lists around the dream outcome of "losing 20 pounds in 6 weeks". I read half of the book in one day because it was so easy to read and continued to feed me amazing info. In his book, Alex teaches perhaps the most important marketing/sales/copywriting/human psychology lessons you'd ever need as a freelancer or a business owner. As Dan Kennedy said, “There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive.

The point is, be as detailed as you can about all of the problems your prospect has in achieving the dream outcome of your offer. I think that when I die,” he says, “the thing that I’ll be most proud of is not the businesses that I’ve built, but the books that I’ve written.Complete with a Container Word: Wrap up the offer as “a bundle of lots of things put together” with a container word. For this exercise, your ideas don’t need to be realistic because this is more about getting our creative juices flowing. I’ve been watching Alex’s YouTube channel for a while, so when this book hit my feed it was a no brainer to get. Leads is the perfect choice whether you already have a business, but looking to increase the amount of leads you get.

Tens of millions of dollars in the bank later, it was, and still is, the richest I have ever felt in my life.By doing this, the client trusts us as a solution provider right off the bat, and will trust the other bigger solutions our Grand Slam Offer presented. The bestselling productivity book Atomic Habits explains that humans tend to take the path of least resistance, so if we want to encourage ourselves to do a good habit then we should make it braindead simple.

Further, you can partner with other businesses to provide you with their high-value goods and services as a part of your bonuses. As an example, Dominoes grew rapidly in the hyper-competitive pizza market with the USP of “pizza delivered in 30 minutes or less, or it’s free. If we seek to increase the demand (or desire), we must decrease or delay satisfying the desires of our prospects.For example, a personal trainer could offer a free bottle of protein power to each new client that signs up in January, then a free yoga mat for February, and a t-shirt for March, etc. I'm only half way through and have screenshot and shared almost every page with my family, friends and employees. Let's say it's a b2b offering that will improve your client's revenue by 30%, but it will take 1 year to see the impact.

I had never read or purchased any product of theirs before, however I thought that I would watch five minutes of this 'special event' and then continue on with my evening plans. Did you know the most-recommended negotiation book of all time is Getting to Yes, which was written by 3 experts from Harvard University over 40 years ago? This book has so far (and I’m not even halfway done) provided more actionable down to the point value than any paid course I’ve taken or info I’ve consumed.Instead of waiting in the dark, not knowing when the train would arrive, they could follow the train's progress as it got closer and closer. They just need to know they are on the right path and that they made the right decision trusting you and your business. On instinct, before I even had cracked open either book, I had also purchased the audio versions of each book.