Sentia Red Gaba Spirit: 50cl Vegan Gluten-Free Non-Alcoholic Beverage Fair Trade Certified 0% ABV Caffeine Free

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To me, the bottle resembles a potion bottle of the kind you’d perhaps see on the shelves at Hogwarts. I don’t know if that’s deliberate or if it’s just in my head, but the bottle fits with the idea of a ‘magical’ new kind of drink. This is especially so if you buy the 20cl version. The main calming transmitter in your brain is called GABA [gamma-Aminobutyric acid]. Alcohol enhances GABA, which is why it relaxes you and makes you more convivial. The botanicals Sentia contains are included because of their ability to enhance GABA in the brain, naturally reducing stress and promoting relaxation. A small amount of alcohol does this as well apparently – but if you can have the beneficial effects of GABA without alcohol then why wouldn’t you? Sentia is an alcohol-free Spirit, comprising GABA Labs ABI; a proprietary blend of Active Botanical Ingredients, composed of Indian Ayurvedic, Western and Traditional Chinese botanicals. At the same time, GABA Labs is expanding into the Botanical Spirits and Alcohol-Free beverage market with the launch of their subsidiary company – The Social Drinks Company (TSDC). During January, The Social Drinks Company will enter the consumer beverage market with their first Botanical Spirit, Sentia*.

I’m not one of those people who is happy with just a soda or fruit juice; one or two are okay, but after a while, the sweetness is just too much. Fizzy water now and then is also acceptable, but after a while becomes pretty boring.

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GABA Labs has also completed its first botanical ingredient known as ‘ABI’. The ingredient has been licensed to The Social Drinks Company which is now launching the first of a new range of botanical spirits called Sentia. ‘ABI’ is a botanical ingredient which can be formulated into a liquid product to provide an agreeable drinking experience that mimics (to a lesser degree than Alcarelle) the sociability and conviviality effects of alcohol-based drinks. ( This innovation is evaluated in the Channel4 ‘Food Unwrapped’ programme that will be shown at 8pm UK time on the 11th January). London, UK. Jan. 03, 2021 – British-based, Drink Ingredient developer Alcarelle is a pioneer in the alcohol alternative space, designing a product that aims to be “better than alcohol”, allowing people to experience all the benefits but without use of ethanol. of adults drink alcohol,’ says Nutt. ‘Why? Because they enjoy the sensation. For most people, many of their pleasant social interactions have occurred alongside alcohol. GABA is a neurotransmitter naturally present in your brain and your gut, which promotes relaxation and harmony, reducing stress. The fact Sentia is alcohol-free isn’t emblazoned across the bottle — if it weren’t for the ‘0% ABV’ printed at the bottom left of the label you wouldn’t know.

Sentia is also designed to replicate the sweet spot you get after your first couple of alcoholic drinks, that relaxed and de-stressed feeling that washes over you after your first glass of wine. It does this by stimulating GABA activity in the brain. Does SENTIA work? This research has branched into two directions. The long-term project is the invention of a synthesised, alcohol-alternative molecule. Then there’s Sentia: the herbal alternative, which took the past two years to create. Add tonic water or lemonade and it becomes a sweet and tangy aperitif, bold enough in flavour and texture to easily hold up against any other mixed drink I might rustle up from the cupboard. For more information about the name change or to learn more about GABA Labs please visit: www.gabalabs.comSo to raise that money and develop the concept, we started looking for botanical ingredients that would work in a similar way to GABA. We identified four plants that in combination, and with uptake enhancers, produced this effect. There’s still a place for recreating comforting classics with non-alcoholic spirits. Gordon’s deliciously juniper-infused 0.0% spirit went on the market just before Christmas, and – like Seedlip – it shows that a grown-up, treaty drink doesn’t have to involve booze. Alcohol Change UK reports a steady rise in non-drinkers between the ages of 16 and 24, and the non-profit predicted that 6.5 million people would take part in Dry January this month. That’s up from 3.9 million in 2020, and just 4,000 when the concept launched in 2013.

According to its inventor, Professor David Nutt, Sentia is “Neither alcohol nor alcohol-free, but a great tasting, effective alcohol alternative.” All the ingredients are either foods or food additives, so they’re covered by safety standards already.’ Consuming high volumes of alcohol leads to all sorts of unpleasant effects I’m sure we’re all familiar with! GABA Labs is a pioneering, science-driven company, known for its discovery and development of a patentable alternative to alcohol called Alcarelle. We want you to get a good effect that plateaus,’ says Nutt, confirming that it’s not possible to get wasted on Sentia.

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Drinking has long been at the heart of what makes us human: Connection. There is a moment when you’re drinking – the first sip of the second glass, where the world comes into (or out of) focus just enough that we feel connected to all of it and everyone there with us...SENTIA was developed to capture that moment - and let you hold it. A next generation of feel-good drinks, designed for conscious drinkers, coming together. With roots in advanced molecular and neuroscience research, our company is committed to delivering breakthrough ingredients that will revolutionize the spirits market as we know it today. After five years of research and technological advances, we are excited to announce the evolution of Alcarelle to GABA Labs and the launch of a brand-new company, The Social Drinks Company (TSDC). We are ready to bring much needed innovation to the adult social drinking beverage industry”, says Orren.