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Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs)

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I also found out about some new typefaces. The ones I liked more out of the hundreds of different types that were written about are Mrs Shappards, Castaways, and Thesis. Mrs Shappards and Castaways look a little similar to hand-drawn typefaces then Thesis belongs to the sans-serif family. This book is organized into three sections: letter, text, and grid. Each section begins with an overview of that category, including its definition and history, then splits into multiple smaller sections about specific subcategories. A breakpoint is the range of predetermined screen sizes that have specific layout requirements. At a given breakpoint range, the layout adjusts to suit the screen size and orientation. Each breakpoint range determines the number of columns, and recommended margins and gutters, for each screen size. If the medium is the message, as Marshall McLuhan famously remarked, then the primary medium of a book is type. Good books sport good design and the designer needs to know the role played by type. A good choice of type requires some knowledge of how it came to be, the associations it brings to bear, and the way it relates to the subject of the book. Are you interested yet?

An Appendix offers a crash course in editing and proofreading, as practiced today, and some excellent free advice to boot. In this lesson, you learned how to use grid systems. You also learned how to make a book from Italian designer Massimo Vignelli. We explored seven common types of grid systems including rule of thirds, golden section, single-column, multi-column, modular, baseline and responsive.

A set of Brno Chairs, designed by Ludwig Mies van der Rohe in 1930. The chairs are neatly positioned around a table in the Villa Tugendhat. Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.

Grids systems can help you add structure to your design, organize information and create a consistent user experience. When designing with grids, the best thing you can do is to choose the right grid for the right project. However, with so many grids to choose from, it can be hard to know where to start. So, let’s discuss the common types of grid systems and how to effectively use them in your work. It’s as Jim Kwik, trainer of Mindvalley’s Superbrain Quest, says, “ We need to understand how our minds work so we can work our minds better.” Here, we see how the rule of thirds is used as an effective way to elicit emotion and define the relationship between the two characters in Disney Pixar’s Wall-E. A typeface without serifs is called a sans serif typeface, from the French word “sans” that means "without." Sans serifs can be classified as Transitional, Humanist and Geometric. Learn more about the Typography by reading this thoughtful book by Ellen Lupton: Ellen Lupton. Thinking with Type. 2010. ( Link)The golden section is commonly found in nature, and when used in a design, it fosters organic and natural-looking compositions that are aesthetically pleasing to the eye. Responsive grids adapt to screen size and orientation, ensuring consistency across layouts. They are typically made up of three elements — columns, gutters and margins.

Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."— I Love Typography

Types of Type

One way to really hone in is to ask yourself what the first thing you think of is when you wake up in the morning. Do you think about… A superfamily comprises dozens of related fonts in multiple weights and/or widths, often with both sans-serif and serif versions. Small capitals and non-lining numerals (formerly only in serif fonts) appear in the sans-serif versions of Thesis, Scala Pro and other contemporary superfamilies. Some type families evolve over time. An exception is Univers, designed by Swiss typographer Adrian Frutiger, in 1957. Frutiger designed 21 versions of Univers, thereby conceiving an entire system of it. Choose Your Type Wisely Univers was designed by the Swiss typographer Adrian Frutiger in 1957. He designed twenty-one versions of Univers, in five weights and five widths. Whereas some type families grow over time, Univers was conceived as a total system from its inception. The Take Away I think the highlight for me was finding out how the name “uppercase and lowercase” came about. So basically in a traditional printing shop where they sold design materials, they had gridded cases that held fonts and spacing materials. The capital letters were stored in a drawer above the minuscule letters. Hence the name was derived from a physical separation of the print shop. Interesting right? Yeah, I know lol

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