Cadbury Dairy Milk Liverpool Football Club Edition Chocolate Gift Bar, 360 g

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One Liverpool milkman who said the business was "in him from day one" has been doing the rounds in the city for over 50 years. To launch the partnership, Cadbury has gifted 50,000 limited edition champions Dairy Milk bars to a wide selection of Reds supporters, thanking them for their continued support during the extraordinary 2019-20 Premier League season. LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles.

Samantha Greenwood, global brand director at Cadbury, added: “We are very proud to be working with Liverpool FC in this way. It is a brand that truly embodies the Cadbury mentality of working together to help others. The Virtual Employability Programme will make a huge difference to the people of Liverpool whose jobs and prospects have been impacted by the pandemic. By supporting this, we hope we can do our part to help the economic recovery of the area and the UK as a whole.” After Ray was injured in a crash in 1996, Mason's Dairies was sold and when Ray was able to return to work, the then manager gave him a job as a supervisor. Ray later found a franchise round in the Aigburth area which he has been doing for the past 20 years with Morton Dairies, who have delivered milk in glass bottles in Liverpool for nearly 100 years. Generations ago, the area now known as Merseyside was home to both the historic Liverpool cowkeepers and hundreds of dairy owners, who sold milk to a rapidly expanding city population. As time went on, the modern milkman, as many came to know them, became a familiar sight on our Liverpool streets, with most families having fresh milk delivered daily.Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.” Samantha Greenwood, Global Brand Director at Cadbury, added: A time when every neighbour knew each other and customers left their doors open, it's hard for some generations to imagine life without a refrigerator which was considered a luxury to many. Ray said: "Customers all wanted fresh milk everyday, they couldn't keep it anywhere. Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.”

Cadbury fans have hit out at the chocolate giant after it was revealed that it has reduced the size of Dairy Milk sharing bars by 10%. As a teenager, Ray's dad asked him what he wanted to do workwise after leaving school, to which Ray replied "I was hoping to stay with you." With four brothers and a sister who had all got involved at some point, Ray decided to continue in the trade and eventually take over the family business. Read More Related Articles Refrigeration and pasteurization soon became common place, and other factors such as the rise of supermarkets and the Milk Marketing Board coming into existence changed the way milkmen operate. But whilst a lot in the business has changed, milkmen are still working hard on their rounds to satisfy loyal and new customers in the region. Together, we hope to create more opportunities for the local communities to thrive, which allows us to reaffirm Cadbury’s dedication to making a positive difference.” My brother used to sit on a milk crate with a cushion. One day my dad went round the corner and my brother flew out, that was one of his memories of it."

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Refrigeration and pasteurization soon became common place, and other factors such as the rise of supermarkets and the Milk Marketing Board coming into existence changed the way dairies and milkmen operate. But many of us will remember family members working in for one local business decades ago and the brand name being part of our every day lives. You would have something like six or seven roundsmen in a three-mile radius in comparison to now where you have one roundsmen in a five mile radius. That's how much it's declined over the years. Milkman Ray Mason, 63, has been in the industry for over half a century after first helping his dad with the family's milk business as a child. As part of the Liverpool ECHO's How It Used To Be series, we spoke to Ray, who grew up in Kensington, about his family history in the city and how life as a Liverpool milkman has changed through the decades. The Hanson family were large dairy owners in Liverpool and Queensferry, delivering daily across Merseyside, Lancashire and North Wales. Trading under the name of J. Hanson and Sons Ltd for decades, it is said to have once been the largest private dairy businesses in Liverpool. Generations ago, the area now known as Merseyside was home to both the historic Liverpool cowkeepers and hundreds of dairy owners, who sold milk to a rapidly expanding city population. As time went on, the modern milkman, as many came to know them, became a familiar sight on our Liverpool streets, with most households having fresh milk delivered to their doorstep as part of their everyday life.

Cadbury and LFC will remain focused on growing the Liverpool FC Works Programme over the coming years of the partnership extension, with the hope of helping even more young people from the Liverpool City Region to prepare for the world of work. Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.Reds legend John Barnes recently called in to surprise a lifelong Liverpool fan who generously gives up his time to volunteer with the VEP. As a thank you for his commitment to the programme, John presented Ian with a special Cadbury hamper, including his very own LFC champions Dairy Milk bar.