Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs

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Instead of implementing their feature requests verbatim, we mocked up a “presentation mode” feature and showed it to them. Perhaps more importantly, the emphasis on problem definition prevents development workers from exploring two other, and in our mind, equally legitimate strategies for problem solving, namely: co-evolution and solution mapping. Waze was the first Israeli consumer app to blast through the entrepreneurial equivalent of the four-minute mile barrier: a billion-dollar exit. In 2018, Zoomcar introduced India's first peer-to-peer-based marketplace for cars with the launch of its shared subscription mobility model and currently commands over 90% market share in this space. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

Perhaps one of the most entrenched patterns in the development industry is that an organisation should start by defining the problem it wants to solve. The founder of Waze and Moovit, and one of the world's most successful entrepreneurs, Uri Levine, gives you the ultimate practical guide to starting and running a business. Levine left Google shortly after the acquisition, explaining he's "not the type of person to go into a large organisation". Those eeking out existence on the margins of society grasp the simple elegance of the positive deviance (PD) approach – in contrast to the sceptical consideration of the more educated and/or privileged.One thing I particularly appreciated about the book was Levine's emphasis on the role of empathy in entrepreneurship. The problem with relying on metrics alone is that while they can tell you what’s going wrong, they often don’t tell you why. I got to work with so many early revs of things we take for granted today, but once they were commonplace, I was bored shitless. Anyone who knows me is aware that once I get an idea in my mind, it’s nearly impossible to dissuade me from pursuing it.

You’re talking about a cultural shift with large incumbent organisations that have legacy solutions and smart and caring people who deeply want to do things differently. He shares valuable insights in this book on how to embrace the challenges and problems during the way of building a successful business. Since Waze acquisition, I am actively pursuing my dream to create significant value for large audiences through the series of startups I founded. With Comverse, there were more than a billion users, but no one knew that they're using the platform. If you are an innovator, business leader or entrepreneur working, or seeking to become involved with the care sector, join the Healthier working lives campaign through our registration form or contact dilesh.These assumptions will drive the experiments you run in the Build-Measure-Learn feedback loop , and allow you to quickly learn whether your idea will work as is, if it can be improved, or whether it should be abandoned for another idea. You can answer all these questions by simply applying the same jobs-to-be-done thinking process from above. But every once in a while there comes a book that makes me sit up, eyes flying open, saying "Whoa, wait a sec! Overall, I highly recommend "Fall in Love with the Problem, Not the Solution" to any entrepreneur looking to build a successful business.