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BECCA Ultimate Coverage 24 Hour Foundation 30ml Shell

£9.9£99Clearance
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A full coverage liquid foundation featuring 24-hour, water & transfer resistant wear with a breathable, natural finish. that is, or may reasonably be considered to be submitted in extreme volumes and as such be deemed as ‘spam’; Inside a vast company juggling several makeup brands—in addition to Becca, Too Faced and Smashbox, there’s MAC, Bobbi Brown and Tom Ford Beauty—Becca didn’t manage to find sure footing. “The brand hasn’t evolved much and struggled to stay relevant,” says Melissa Hibbert, a makeup artist and brand consultant. Patricia Valera, founder of brand development agency Beautybrandr, agrees, saying, “Becca can be a case study for what happens to a brand that doesn’t have a crystal-clear point of differentiation in this day and age. Today, even large brands don’t have the luxury to rely solely on having pretty colors. They need to have a deeper meaning.” The caption provided more details: "The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses. At Becca, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the Becca brand at the end of September 2021." For any content that you submit, you grant Space NK a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you.

I would like to believe that this is the end of the closures, but I think there will be a lot more.” The changing influencer landscape has made the Hill model incredibly tough to duplicate. “We are seeing a shift toward micro-influencers playing a bigger role rather than the macro-influencers, and this is due to saturation in the beauty space,” says Amra Beganovich, co-founder of digital marketing agency A&E and an influencer with the handle clubfashionista. “Big influencers had become so staged and overproduced that they lost touch with their audience.”

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In its post-Hill existence, Becca enlisted the celebrities Christy Teigen, Khloé Kardashian, Malika Haqq and Barbie Ferreira to spark interest, but nothing replicated the frenzy Champagne Pop had whipped up. Meanwhile, the initial beauty influencer mania was ebbing, and the makeup machine it built ran out of gas. The pandemic certainly hurt the makeup segment—according to The NPD Group, prestige makeup sales in the United States decreased 34% last year—but it had been sliding in advance of the health crisis. In 2019, Lauder registered impairment charges for makeup brands Becca, Too Faced and Smashbox. As the buzz around makeup influencers diminished, Becca had trouble replicating the success of Champagne Pop. It tried with products in collaboration with Christy Teigen, Khloé Kardashian, Malika Haqq and Barbie Ferreira. On Wednesday, Estée Lauder Companies Inc. revealed it has decided to close Becca Cosmetics at the end of September.

that is, or may reasonably be considered to be, defamatory, libellous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation; The first time I tried this foundation, I had to remove it and start over as it looked awful. I tried a couple of different brushes as well as a beautyblender but somehow it actually accentuated my pores.

In a statement to Women’s Wear Daily, a Lauder spokeswoman said, “The brand could not sustain success for the long term. We are so proud of the Becca brand team and all that they have accomplished over the years. We are handling this matter with sensitivity, both internally and externally. For those who have supported the brand for 20 years, and those who will stand by the brand through this wind down, we thank you.” The publication detailed Becca employees will be laid off. As of Wednesday morning, 240 employees of the brand were listed on LinkedIn. In a consumer sensory study, the following results were observed:• • 97% of consumers stated it instantly provided full coverage without a heavy look or feel

Australian makeup artist Rebecca Morrice-Williams started Becca in 2001. She was an early advocate for diverse shade ranges and insisted that retailers carry the brand's full product assortment. In 2011, Robert DeBaker, ex-CEO of Korres North America, became president and CEO of Becca. In 2012, Luxury Brand Partners acquired the brand at a bargain price in a move industry sources describe as almost a favor to the lagging property. The company had been focused on developing brands to energize the professional beauty sector, and Becca’s traditional retail approach was an anomaly for it. Following its departure from Sephora, the brand went the drugstore route in places like Duane Reade, and its assortment ballooned to 350 products.To make matters worse, any blush or contour you put on top of it is impossible to blend (and yes, I have set the foundation with powder by then). Blush looks patchy and uneven. Arriagada says, “Awareness for the brand was a challenge, though the products were beautiful, until the Jaclyn Hill collaboration, which was the collaboration that signaled the beginning of the social media influencer wave. The response was unprecedented, and it took the brand to the stratosphere.”

use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity. For medium buildable coverage, use a dampened sponge and lightly pat onto areas of concern first. Blend the remaining foundation onto the center of the face until the product looks seamless and skin-like. Galina Achkasova-Portianoi, a freelance beauty journalist and founder of The Curiosity Gap content destination, says, “Rebecca engaged in an open conversation about the need for age and race diversity of the models used in her brand’s editorials and created makeup that made customers look and feel good as well as enhanced their individual features and skin tones, somewhat unheard of at the time.”

that violates any law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising); I added a drop of The Ordinary's Argan Oil to mix into the amount of foundation I was going to wear, and it makes the foundation a hundred times easier to work with. It blends better, feels more comfortable, and looks more natural without compromising on coverage.

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