Lexus: The Relentless Pursuit

Product Information

Landler, Mark (27 July 2007). "BMW's Shrine to Horsepower". The New York Times. Archived from the original on 14 March 2021 . Retrieved 28 September 2007. a b Treece, James (29 October 2007). "Bold moves halt tariff stalemate, save Lexus brand". Automotive News. US. Archived from the original on 3 August 2020 . Retrieved 2 February 2009. As the years rolled by, Lexus made subtle changes to their logo. The ‘L’ became slightly more defined, the circle a bit more pronounced. Yet, the essence remained the same. The Lexus logo we see today still carries the same values and principles as the original. The Impact of the Lexus Logo on Brand Identity Lexus Replaces Mercedes As Sorenstam's Automotive Sponsor". Sports Business Daily. 14 March 2006 . Retrieved 25 December 2008. a b c "The pursuit of higher sales: new Lexus managing officer". Automotive Industries. November 2003. Archived from the original on 3 May 2007 . Retrieved 6 May 2007.

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Consumer Reports Annual Survey Ranks Lexus First in Predicted Reliability for 2006 Models". Consumer Reports (Press release). March 2006. Archived from the original on 6 April 2008 . Retrieved 12 July 2010. Lexus unveiled its new "Experience Amazing" tagline in the U.S. in a 60-second advertisement at the February 2017 Super Bowl LI. [287] The new tagline replaced Lexus's previous slogans, "Amazing in Motion" and "The Pursuit of Perfection". [288] On 30 March 2018, Lexus premiered a fake partnership with 23 and Me during a spot on Saturday Night Live, for a pretend program that allows buyers to customize vehicles based on their DNA, as an April Fool's Day joke. [289] Lexus slogans [ edit ] Millionth Lexus Customer". Ward's Dealer. 1 June 2004. Archived from the original on 19 July 2011 . Retrieved 25 September 2009. RX 330 owner Steven Sandman, trip winner Siu, Jason (31 August 2017). "Lexus Renames Turbo IS and GS Because Bigger Is Better» AutoGuide.com News". AutoGuide. Archived from the original on 25 May 2021 . Retrieved 24 May 2021.

The Evolution of the Lexus Logo

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The Story of the Brand

Racing, a partnership of Lexus and Paul Gentilozzi, entered two Lexus RC F GT3 at the N.American 2017 WeatherTech SportsCar Championship in the GT Daytona class. Their first win came in the 2018 WeatherTech SportsCar Championship with Dominik Baumann and Kyle Marcelli at Mid-Ohio before winning again with the same pairing at Virginia International Raceway. Lexus finished in 8th in their first season in 2017 in the GT Daytona Manufacturer's Championship. They then improved to 5th in 2018 with the #14 achieving 5th and the #15 getting 10th in the Team's Championship. [ citation needed] Gill, Brian; Watts, Kevin (31 March 2014). "New Feature: the Remote Touch Interface Touchpad" (Press release). US: Lexus. Archived from the original on 1 January 2016 . Retrieved 8 November 2015. Howard, Bill (20 February 2009). "Hands On: Lexus' Remote Touch Beats iDrive". PC Magazine. Archived from the original on 22 December 2017 . Retrieved 24 February 2009.