Floris London Lily of the Valley Eau de Toilette

Product Information

I can already call myself a "Lily of the valley fan"; and I admit: I love them, the brave little guys who liven up every spring like this. And just as I like their spring-like, virginal freshness, I like them in the state of their first slight decay: when they become slightly "stinky". So I was very curious what the house Floris, which I was allowed to get to know up to now as a noble fragrance manufacturer, conjured out of these two white bloomers.

While every perfumery has its own methods and processes, at Acqua di Parma we always believe in allowing our products' essence to shine through. In the case of the lily of the valley, as it is not possible to extract its essence, it is up to one's mastery in recreating the flower's scent," explains Paola Paganini, product development and innovation manager at Acqua di Parma. Historically, lily of the valley, also known as muguet, is an emblem of purity, rebirth and joy. The flower was gifted to Charles XI in France on May 1st 1561, a tradition he continued with the ladies of the court every year since. Royal brides including Kate Middleton, Meghan Markle and Grace Kelly all had muguets in their wedding bouquets, which no doubt smelt as beautiful as it looked. Princesess Kate and Diana also opted for lily of the valley scents as their wedding fragrances. But in perfumery, lily of the valley notes are never obtained from the real flower as the oil produced smells nothing like its petals. Slowly I am coming to the conclusion that I am dancing on a wrong wedding or that I don't have the right skin. Floris is a good, sensible brand, discreet and romantic precisely because of its noble restraint. Floris scents donot take up unnecessary space and, on the contrary, allow you to develop a smell into a thought or a feeling. Night Scented Jasmine is like a fresh bouquet of pale pink young long-legged roses brought in from a rainy garden where jasmine blooms - it has rain, jasmine, greens, and roses. It is the scent of a Sunday morning and is like a simple light dress that is not casual. It's pure and light.

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After some hours the scent of lily of the valley is getting through becoming the star of the perfume "Lily of the Valley". I am not able to recognize which role the musky notes are playing. "Lily of the Valley" is a through and through floral fragance.

This seductive scent is a love letter from Juan Famenias Floris to summers spent in Minorca with his beloved wife Elizabeth." The whiteness is dazzling, but it doesn't hurt. They soften it with creamier flowers as much as possible while staying true to the flower. Many lily-of-the-valley scents releaseeither syrup or water or are disheveled with too much greenery when brands try to adapt them to modern tastes, but Floris' Lily of the Valley is true to itself. Hours later, its base softens to a delicate velvet, but it is still lily-of-the-valley. The romance around lily of the valley and its sweet, lemon-tinged scent makes it a dreamy option not just for brides, but for wedding guests too and this summer sees plenty of launches breathing new life into this classic note by way of breezy, fresh compositions that are anything but stifling. I am convinced by "Lily of the valley" that I overcame my trauma of this flower. "Lilly of the Valley" is a light and cheerful fragance, long lasting, with a delicate sillage. Excellent indeed. Unfortunately I own already "Aqua Universalis" by Francis Kurkdjian and Tauers "Collectible Zeta a Linden Blossom". However ist is good to know there exists another first-class parfum of lily of the valley thanks the possibility of a test for me. Lily is part of a whole range of products, including soaps, body lotions, and fragrances, in case you want to cover yourself in layers of the scent.But, oh, dear! Both - lily of the valley and jasmine - had lost themselves in the wide valley of leafy and meadow green. Traces of greenery, waxy white florals, and touches of musk are the lingering vibe of Lily, whichmanages throughout to cultivate the distinct impression of being youthful and fun rather than serious and sombre. Its delicacy speaks of springtime buds and warmer days, picnics in the park, and a romanticised English summer where the days are warm, the showers fleeting, and the grass verdant and unspoiled. Every time I smell this fragrance, I can't help but think that Floris have been particularly clever in formulating it for a younger or more youthful market who don't necessarily want something very heavy or super serious - perhaps even those who are new to lily of the valley? Lily has a certain gravitas to it, given Floris' pedigree, but it's also cheerful and light. A good daytime fragrance and definitely something which could be worn with ease to the office or for day trips out.